07474 337 222 trinli@selflitdesign.com

Non Duality Press

Esoteric publishing company rebranding proposal

~ Logo design and graphics created for the rebranding of Mr. Julian Noyce’s publishing company ~

I based this logo design loosely on the yin/yang symbol and the idea of duality resolving into unity. So I made it circular, split it, placed a hole on it’s centre [to signify emptiness] and took it from there. The CD covers were inspired by the spontaneous brushstrokes of zen artists, whilst the abstract book covers show a typographical style that is both empty and full, in line with the philosophy of non duality. Author: Trinli

Process: Systematic. Informed.