07474 337 222 trinli@selflitdesign.com

Endsleigh Insurance

University Competition Entry

~ Endsleigh set up a competition to redesign their annual student insurance leaflets ~

I approached this project systematically. I brainstormed a  whole range of ideas, looked for interconnections, experimented with wordplay, selected certain elements, sketched up a wireframe, and conducted an extensive image search. Then I drew all these elements together and completed the image in Photoshop. The info within the leaflet was laid out using Adobe InDesign. Author: Trinli

Approach: Thoroughly Semiotic